According to a recent study done by the National Shooting Sports Foundation (NSSF), "the landscape of target shooters has shifted." With 20% of current shooters having taken up the sport in just the last five years, a new generation has emerged with a completely different demographic profile. The study compares established shooters (more than five years of experience) with new shooters and shows that this new wave of shooting enthusiasts is often younger, female, and urban. Here's a breakdown of the numbers: Younger: 66 percent of new shooters fall into the 18-to-34-year-old category compared to 31 percent in the same age category for established shooters. Female: 37 percent of new target shooters are female compared to 22 percent of established target shooters. Urban: 47 percent of new target shooters live in urban/suburban settings versus 34 percent of established target shooters.
How You Can Help
As a company that not only manufactures shooting range equipment but also consults with range owners on every aspect of their businesses, we try to provide the most accurate information to help them succeed. In response to the industry's shifting demographics, Action Target has created a survey to better understand the preferences of women when it comes to shooting range equipment, technology, and amenities. Take the survey here. http://survey.constantcontact.com/survey/a07e87an8jlhlpe267u/a0174hmxft2xp/questions Survey participants who qualify will receive a one-time use 20% discount to Action Target's online store. The discount will be available through the end of the year. - See more at: http://www.shootingwire.com/story/302032#sthash.crI3kwGk.dpuf